One in four Americans are caregivers.

One Family Foundation (founded by Bradley Cooper) wanted to build a platform that brings visibility to caregiving, and gets people talking about it.

So we created Care Out Loud, a brand that celebrates the messy, relatable reality of caregiving. Our approach took a topic that is traditionally handled in a clinical way, and gave it a
much-needed infusion of warmth and humor. Now that’s how you get people to care about caregiving.