MGM resorts

MGM Resorts wanted to capture the spontaneity of Vegas in a format that goes beyond the typical travel itinerary.

So we did the most spontaneous thing we could think of: had freestyle rapper Harry Mack spend a day experiencing all that MGM Resorts offers, capturing the sensory experience with his producer along for the adventure.

They created a beat blending sounds from each MGM experience, and Harry performed a fresh rap, completely off the dome with a live audience. All in the same day.

The video gained real traction in the freestyle world, generating reaction videos almost immediately, racking up thousands more views.

The Results:

3.3 Million
Total Views

11.6 Million
Total Impressions

62.9K
Total Engagements