AT&TDid you know that tens of millions of Americans still don’t have access to high speed internet at home?
AT&T wanted to show consumers that connection can change everything.
So we went to one of the least-connected cities in the US — Amarillo, TX — and created a 14 minute documentary film showing how getting reliable AT&T internet changes the lives of three real people.
We also created social assets to build awareness for the digital divide and drive viewers to our longform film.